Wolseley PRO Pipeline Blog
Smart home technology is no longer a luxury for the rich and famous. Homeowners are installing smart home appliances and features throughout their home at an increasing rate, and are even planning around smart home devices when designing their homes.
Providing smart home technology services makes your business a one-stop shop solution for all your customers’ needs. Use the demand of smart technology to your advantage and become your city’s go-to HVAC business.
Keep reading for more reasons why you should offer smart home technology services to grow your business.
Reasons you should offer smart home technology services
High Demand for Smart Technology
Smart home technology has become more popular for homeowners. In fact, market research company IDC estimates that as many as 1.3 billion smart devices will have made their way into homes by 2022, which is one smart home device for every six people. And according to a survey conducted by Coldwell Banker, 50% of baby boomers want to add smart home technology into their homes, and 72% of millennial home buyers say they would be willing to pay $1,500 or more for smart home technology, and 44% are willing to pay $3,000.
What does this mean for you?
- There is a large group of people with smart home devices that will need your help repairing and maintaining their devices.
- Because nonconnected homes are projected to outnumber smart homes in 2021 by more than a 2-to-1 margin and more often than not, people want to incorporate smart devices in their home, there’s a large market for smart home technology initial installation services.
- Home buyers are willing to spend a hefty price for smart home technology, which means more business for you.
People Appreciate Professional Installation
If people are spending large amounts of money on smart home technology, they want proper and professional installation. When customers are adding smart thermostats to their homes, take the time to explain the importance of proper installation and the risks of not connecting smart technology to existing HVAC systems correctly. Your expertise will prevent them from missing out on the main benefits of smart home technology: energy efficiency and money savings.
If your customers are looking to install a new HVAC system, advise them that now would be a good time to decide whether or not they’d like to add smart technology to their home. Installing the two new systems at once will make the overall job easier and faster.
Beat Out The Competition
Offering in-demand services will give you the upper hand when customers are choosing between you and your competitors. Offering more services gives you the advantage of being more convenient and reliable than the rest.
Offering smart technology services and showcasing your advanced knowledge and expertise in all things HVAC puts you ahead of your competition and gives your customers increased confidence. Staying on top of trends, technology and new service offerings, sets you apart from your competition.
Year-Round Business
The HVAC industry sees seasonal spikes during high and low climates. Unlike standard HVAC appliances, smart home technology is used by homeowners throughout every season because it doesn’t depend on climate. Smart home technology is used for home security, sprinkler systems, indoor and outdoor lighting, window blinds and much more. Encourage your customers to switch over to a smart thermostat when they’re adding smart tech to their home. This will make installation easier and help you get rid of those seasonal spikes.
Mentioning your smart home technology services to your customers when you’re fulfilling annual service agreements is also a great time since you’re already in their home and they’re one of your current clients.
Providing smart home technology services can increase business and make you a trusted expert in the HVAC industry.
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